The name does the work, not the link

LATER gains two items. Item 5: how a viewer actually reaches the game — bio
links cost two taps and convert badly, Shorts descriptions and pinned comments
click, and most people search later instead, so the handle, an on-screen name
and a resolving domain matter more than any link. splattertennis.com is
registered.

Item 6: a bio-link tap opens TikTok's or Instagram's webview, not Safari, so
that embedded browser is the first-run environment for most players the
campaign delivers and nothing has ever been tested there — autoplay audio and
canvas perf at RES 4 being the two that would actually break the hook.

Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>

HANDOFF.md

@@ -1432,8 +1432,9 @@ Nothing here is broken; these are known gaps and unverified risks.
 
 # LATER — shipping it: demo, stores, campaign
 
-Decided in discussion 2026-07-31 with Oliver. **None of this is built.** Recorded here so the
+Decided in discussion with Oliver, 2026-07-31 and extended 2026-08-06. **None of this is built** —
-decisions survive; the ordering below is roughly the order to do it in.
+the one thing that exists is the domain (item 5). Recorded here so the decisions survive; the
+ordering below is roughly the order to do it in.
 
 **The model: paid, $2.99, no ads.** Both stores. No ad SDK, no consent/CMP flow, no ATT prompt, no
 tracking — which keeps the store card at "Data Not Collected", keeps review trivial, and keeps a
@@ -1479,6 +1480,29 @@ never an interstitial. An interstitial after death would land exactly in the "on
    volley back into him, a horde, the death + run summary.
    A capture helper on `window.T` to jump straight into a given beat (the transition timeline is on
    `G.transT`) would make clean takes cheap — not yet built.
+5. **How a viewer actually reaches the game — the name does the work, not the link.** TikTok and
+   Instagram have no clickable caption links, so the bio link costs two taps (profile, then link) and
+   converts in the single-digit percents. YouTube Shorts descriptions and pinned comments DO click,
+   which makes Shorts the best converter of the same upload. But **most people who liked the clip
+   click nothing and search later** — so the whole funnel rests on whether the name is memorable and
+   resolves. Three consequences, all decisions rather than work:
+   - **the name goes on screen in every clip** — not a title card at the start (scrolled past), a
+     small persistent corner mark or an end frame after the payoff;
+   - **the account handle IS the game name** (`@splattertennis`), which bakes the name into the
+     platform's own UI on every video, permanently, for free — this does more than the bio link;
+   - **pin a comment with the name** on every video; "what's this called?" is how interest shows up.
+   The profile page is the real landing page: it should read as a game's page, not a personal one.
+   **The domain is registered: `splattertennis.com`** (Oliver, 2026-08-06). It matches the searched
+   name, which `splatter-tennis.wuwi.one` never could — nobody types that from memory. Point it at the
+   demo build and use it as the single link everywhere. The deploy target itself is unchanged (see the
+   top of this file); this is DNS in front of it, plus whatever store links live on the page.
+6. **Test the game inside the in-app browsers BEFORE the campaign runs.** A bio-link tap does not open
+   Safari or Chrome — it opens TikTok's or Instagram's embedded webview, so **that is the first-run
+   environment for most players the campaign delivers**, and it is the least-tested one this project
+   has. Specifically unknown there: audio autoplay policy (the umpire is the hook — if he is silent on
+   first load the clip's promise breaks), safe-area insets, whether PWA install is offered at all (it
+   is not), and canvas perf at `RES` 4 — the third place that risk lands, after OPEN 1 and item 2
+   above. `matchMedia('(pointer: coarse)')` does still work there, so the mobile branches are fine.
 
 **Expectations, so nobody is surprised:** with no marketing, 20-100 units in year one is the honest
 central estimate (~$40-210 net, i.e. under Apple's fee at the low end). The monetization model is